February 2, 2024 – Optimism, passion, and tenacity: these are the three “ingredients” that have shaped the collaboration between Sicily by Car and the artist Gigi D’Alessio for the 2024–2025 period, aimed at promoting and celebrating the pride of their shared southern roots and the qualities of Southern Italy.
The Italian company, a leader in the car rental sector, recently celebrated its 60th anniversary with a concert by the Neapolitan artist. On this occasion, the spark was ignited: a shared journey of commitment and exponential successes marked by the singular imperative of “NEVER GIVE UP,” a common motto that makes Gigi D’Alessio the company’s first-ever brand ambassador, just days before his appearance at the Sanremo Festival—an exceptional opportunity for international visibility.
The partnership includes sponsorship of the artist’s 2024 and 2025 national and international tours. Additionally, Gigi D’Alessio will drive a dedicated vehicle, there will be special rental discounts available to the public, and the artist will be featured as a testimonial in the company’s advertising campaigns.
“The collaboration between Sicily by Car and Gigi D’Alessio marks a new step in corporate communication and is based on the sharing of common vision and values where our commitment, transparency, and professionalism find an exceptional ambassador,” said Tommaso Dragotto, Founder and Chairman of the car rental company. He added, “Gigi is certainly the best representative of our values, embodying all the energy and southern generosity capable of achieving every goal in Italy and abroad.”
“This partnership is much more than a simple alliance between a company and an artist,” said Gigi D’Alessio. “It is the meeting of two worlds that share fundamental values of commitment, credibility, professionalism, and great love for the South. The philosophy of ‘Never Give Up’ is a driving force that unites us—a constant impetus in my life that I found reflected in Sicily by Car. I am honored to be the first brand ambassador in their history and to contribute to spreading this positive message together with them, in a genuine bond between people and ideals—an harmony of energies that promises unique emotions for
the audience and both our realities.”